Terms of Service

Last updated: 1 July 2026

These Terms of Service (the “Terms”) govern your access to and use of the Senna platform, websites, applications, and related services (collectively, the “Services”) provided by iSkale Group (“iSkale Group”, “we”, “us”, or “our”), a company based in Dubai, United Arab Emirates. By creating an account, accessing, or using the Services, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, in which case “you” refers to that entity.

If you do not agree to these Terms, you may not access or use the Services.

1. Accounts & Eligibility

You must be at least 18 years old and capable of forming a binding contract to use the Services. The Services are intended for business and professional use. To use the Services you must register for an account and provide accurate, complete, and current information.

  • You are responsible for safeguarding your account credentials and for all activity that occurs under your account.
  • You must notify us promptly of any unauthorized use of your account or any other breach of security.
  • Accounts may be created directly by you, or provisioned on your behalf by iSkale Group or an authorized partner. You are responsible for changing any temporary credentials provided to you.
  • You are responsible for the acts and omissions of any users you invite to your workspace, including team members and client users.

2. Acceptable Use

You agree not to use the Services to, and not to permit any user to:

  • Violate any applicable law, regulation, or third-party right, including intellectual property, privacy, and publicity rights.
  • Upload, generate, or distribute content that is unlawful, defamatory, harassing, hateful, deceptive, or infringing.
  • Transmit malware, attempt to gain unauthorized access to the Services or related systems, or interfere with their integrity or performance.
  • Reverse engineer, decompile, or attempt to extract the source code of the Services, except to the extent permitted by law.
  • Use the Services to send unsolicited communications (spam) or in violation of the terms of any connected third-party platform.
  • Resell, sublicense, or provide the Services to third parties except as expressly permitted by your plan.

We may suspend or limit access to the Services to protect the platform, our users, or third parties, or to comply with law.

3. Customer Content & Ownership

“Customer Content” means any data, text, images, video, brand materials, prompts, and other content that you or your users submit to, or generate using, the Services. As between you and iSkale Group, you (and your clients, as applicable) retain all rights, title, and interest in and to your Customer Content. We claim no ownership over it.

You grant iSkale Group a worldwide, non-exclusive, royalty-free license to host, store, copy, process, transmit, display, and otherwise use Customer Content solely as necessary to operate, provide, secure, and improve the Services for you — including transmitting it to the third-party processors described in Section 5. This license ends when Customer Content is deleted from the Services, except for residual copies retained for the limited period described in our Privacy Policy or as required by law.

You represent and warrant that you have all rights necessary to submit your Customer Content and to grant the above license, and that your Customer Content and its use through the Services do not violate these Terms or any applicable law.

4. AI-Generated Content

The Services use artificial intelligence to help you create marketing content, including text, images, and video (“AI Output”). You understand and agree that:

  • AI Output is generated programmatically and may be inaccurate, incomplete, or unsuitable for your purpose. You are responsible for reviewing, editing, and approving all AI Output before relying on or publishing it.
  • Similar or identical AI Output may be generated for other users; AI Output is not guaranteed to be unique.
  • You are responsible for ensuring that AI Output complies with applicable law, advertising standards, and the policies of any platform on which you publish it, and that it does not infringe third-party rights.
  • To the extent permitted by law and the terms of the underlying AI providers, as between you and iSkale Group, you own the AI Output you generate for your Customer Content, subject to your compliance with these Terms.

5. Third-Party Services

The Services integrate with and rely on third-party providers to deliver functionality. These include, without limitation, AI model and generation providers (for example, KIE.ai and OpenAI), social media publishing and analytics partners, payment processors, and cloud infrastructure providers. When you use a feature that depends on a third-party service, your Customer Content may be transmitted to and processed by that provider.

  • Your use of third-party services may be subject to those providers’ own terms and privacy policies, and you are responsible for complying with them.
  • We are not responsible for the availability, accuracy, or practices of third-party services, and their performance is outside our control.
  • If you connect a social or other third-party account, you authorize iSkale Group to access and use that account as needed to provide the requested features, and you may revoke that access at any time.

6. Fees & Subscriptions

Paid Services are billed on a subscription basis according to the plan you select or that is agreed with iSkale Group. Unless otherwise stated:

  • Fees are quoted exclusive of applicable taxes (including UAE VAT), which you are responsible for paying.
  • Subscriptions renew automatically for successive periods unless cancelled before the end of the then-current term.
  • Except where required by law, fees are non-refundable and payments are non-cancellable for the period already invoiced.
  • We may change pricing on a prospective basis with reasonable notice; changes take effect at your next renewal.
  • Complimentary, trial, or custom-priced plans may be offered at our discretion and are governed by these Terms together with any specific terms communicated to you.
  • If your account is overdue, we may suspend the Services until outstanding amounts are paid.

7. Term & Termination

These Terms apply from when you first use the Services until terminated. You may stop using the Services and close your account at any time. We may suspend or terminate your access if you breach these Terms, fail to pay fees when due, or if we reasonably believe your use poses a risk to the Services or others, or to comply with law.

Upon termination, your right to use the Services ceases. We may delete your Customer Content after a reasonable period as described in our Privacy Policy. You are responsible for exporting any Customer Content you wish to retain before termination. Sections that by their nature should survive termination (including ownership, disclaimers, limitation of liability, and governing law) will survive.

8. Disclaimers

The Services are provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Services will be uninterrupted, error-free, or secure, or that AI Output will be accurate or fit for any particular purpose. You use the Services and any AI Output at your own risk.

9. Limitation of Liability

To the maximum extent permitted by law, in no event will iSkale Group or its affiliates, officers, employees, or suppliers be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, goodwill, or business, arising out of or relating to the Services or these Terms, even if advised of the possibility of such damages.

To the maximum extent permitted by law, iSkale Group’s total aggregate liability arising out of or relating to the Services or these Terms will not exceed the total amounts you paid to iSkale Group for the Services in the twelve (12) months immediately preceding the event giving rise to the claim.

10. Indemnification

You agree to indemnify and hold harmless iSkale Group and its affiliates from and against any claims, damages, liabilities, and expenses (including reasonable legal fees) arising out of or related to your Customer Content, your use of the Services, your violation of these Terms, or your violation of any law or third-party right.

11. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will provide reasonable notice, such as by posting the updated Terms with a new “Last updated” date or notifying you within the Services. Your continued use of the Services after the changes take effect constitutes acceptance of the revised Terms.

12. Governing Law & Dispute Resolution

These Terms and any dispute arising out of or relating to them or the Services are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai, without regard to conflict-of-laws principles. You and iSkale Group submit to the exclusive jurisdiction of the courts of Dubai, UAE, to resolve any dispute, subject to any mandatory rights you may have under applicable law.

13. Contact

Questions about these Terms can be sent to info@iskale.ai.